|
Our name
What does the name
Cimstrat actually mean? It means several things:
1. Continuous
Innovation Management
STRATegy - Our core competency is
creating continuous innovation management. This
means working with clients to create a roadmap towards an
innovation driven culture. It is an organizational management
strategy that drives a culture of thought leadership and growth. What are the typical
results we deliver? An edge in the market that yields more
profits for our customers.
2. Corporate
Internal Marketing STRATegy - What does it
mean? This is the foundation of cultivating innovation
internally within an organization. Corporate Internal Marketing
is about training the best minds in the company in terms of
marketing their ideas internally to an executive team.
Traditionally, the best ideas do not always win sponsorship, but
the best "positioned" ideas win sponsorship. We help key
resources within companies learn how to position and market
their ideas and innovative initiatives.
|